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Privacy Notice

Effective Date: 11 March 2025

At DM Prime Properties LTD, we take the protection of personal data seriously. This Privacy Notice explains how we collect, use, store, and share your personal information in accordance with the UK Data Protection Act 2018 (DPA 2018) and the EU General Data Protection Regulation (GDPR). It applies to our investment clients, landlords, tenants (both current and potential), suppliers, and other service users.

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1. Why We Collect and Process Your Personal Data

We collect and process personal information to effectively provide our services as an investment company, training provider, and letting agent. Our legal basis for  processing your data is one or more of the following:

  • Contractual – Necessary to fulfil a contract with you or take steps before    entering into a contract.
  • Legal Obligation – Required to comply with laws and regulations.
  • Vital Interests – Necessary to protect someone’s life.
  • Legitimate Interests – Required for our business operations or those of a third party, unless overridden by your rights.
  • Consent – You have provided explicit consent for specific data processing activities.

If you provide information about business partners or household members, you must ensure they are aware and have consented.

2. What Personal Data We Collect

The type of information we collect depends on your relationship with us:

  • Website Users – IP address, browsing behaviour, and usage analytics.
  • Clients (Investment & Letting Services) – Name, contact details, company details (if applicable), and relevant financial information.
  • Tenants – Name, contact details, date of birth, immigration status, financial history, employment details, and (where legally required) health or criminal record information.
  • Suppliers – Business contact details, banking information for payments, and service-related records.
  • Emergency Contacts & References – Basic contact information provided by tenants or employees.

Refusal to provide required information may impact our ability to provide certain services.

3. How We Collect Your Data

We primarily collect data directly from you through:

  • Application forms, contracts, and service requests.
  • Communication via email, phone, or in person.
  • Website interactions.

In some cases, we obtain relevant data from third parties (e.g., references, background checks, credit agencies).

4. How We Use Your Personal Data

Your personal information is processed securely and in compliance with data protection laws. We ensure that it is:

  • Used for specified and legitimate purposes.
  • Accurate, relevant, and up to date.
  • Stored securely and only for as long as necessary.

We use security measures, including encryption and restricted access, to protect your data.

5. Who We Share Your Data With

We only share personal data when necessary and in line with legal obligations. This may include:

  • Service providers – For maintenance, training, and investment-related services.
  • Landlords & Tenants – For tenancy agreements, references, and related processes.
  • Utility Companies & Local Authorities – For council tax and utility account setup.
  • Credit Reference & Debt Collection Agencies – For financial checks and outstanding payments.
  • Regulatory Bodies & Law Enforcement – If required for compliance, fraud prevention, or legal matters.

We do not sell or trade your personal data.

6. International Data Transfers

We do not routinely transfer personal data outside the UK or European Economic Area (EEA). If international transfers are necessary, we ensure data protection measures are in place.

7. Your Data Protection Rights

You have the following rights regarding your personal data:

  • Right to Access – Request a copy of the information we hold about you.
  • Right to Rectification – Ask us to correct inaccurate or incomplete data.
  • Right to Erasure – Request deletion of data no longer necessary for processing.
  • Right to Restrict Processing – Request limitations on how we use your data.
  • Right to Data Portability – Receive your data in a structured format for transfer to another provider.
  • Right to Object – Object to data processing based on legitimate interests, including marketing.

Requests should be made in writing, with proof of identity where necessary.

8. Contact Us

For queries or to exercise your rights, contact our Data Protection Officer at:

DM Prime Properties LTD

128 City Road, London, UK, EC1V 2NX

Phone: 07957 352433

Email: [email protected]

If you are not satisfied with our response, you can contact the Information Commissioner’s Office (ICO):

ICO Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Phone: 0303 123 1113

Website: www.ico.org.uk

9. Changes to This Privacy Notice

We may update this Privacy Notice periodically. Significant changes will be posted on our website.

Last Updated:  11 MARCH 2025